Dresden, November 24, 2025 – iSAX GmbH & Co. KG, a specialist in digital industrial software and manufacturer of the connected worker platform weasl, is expanding its management team: On November 1, 2025, Eduard Daoud will take on the newly created position of Chief Revenue Officer (CRO).
With this appointment, iSAX is sending a clear signal for the further expansion of its SaaS business and the stronger integration of marketing, sales, partner network, and customer success.
Setting the course for sustainable growth
Eduard Daoud has extensive experience in the SaaS and industrial IT sectors. A computer science graduate and MBA, he was previously CEO at DokSafe GmbH and interface projects GmbH, as well as Sales Director at SQL Projekt AG. His expertise in sales, customer success, and marketing makes him the ideal candidate for iSAX’s strategic growth path.
“In modern SaaS companies, the CRO organization is one of the heart chambers – it transforms customer value into reliable, predictable revenue,” explains Robert Büchner, Managing Director of iSAX. “With Eduard Daoud, we are combining marketing, sales, customer success, partnerships, and revenue operations into one integrated unit. This creates the basis for efficient, scalable growth while strengthening our weasl business in the long term.”
Focus on customer benefits and scaling
“iSAX combines a focused portfolio with a highly motivated team – the perfect foundation for sustainable growth,” says Eduard Daoud. “I look forward to working together to implement a data-driven growth strategy that creates real added value for our customers and establishes weasl as the leading platform for digital worker guidance.”
With the appointment of Daoud, iSAX is underscoring its transformation from a project-based industrial service provider to a scalable SaaS provider – with the goal of making industrial value creation easier, more transparent, and more efficient through digitalization.
About iSAX
iSAX GmbH & Co. KG, based in Dresden, Germany, is a specialized provider of digital software solutions for industry. For over 25 years, iSAX has been helping manufacturing companies to sustainably strengthen their competitiveness through digitalization.
With its flexible connected worker platform weasl, iSAX offers one of the leading systems for digital production support. weasl makes experiential knowledge accessible to everyone, ensures process-reliable and error-free work, and creates transparency in manufacturing and assembly.
iSAX is certified according to ISO 9001:2015 and has been awarded the CSR rating Silver by EcoVadis.
More information: www.isax.com/en/weasl
Full resolution press photos: Eduard Daoud | iSAX Management
Author: André Nimtz